Products and Resources Catalog

3-Part Webinar Series: An Update on Adolescent Vaping Prevention: Prevalence, Adverse Behavioral Health Effects, and Prevention Practices Series Information    Part 3: Vaping Prevention and Interventions in Schools March 5, 2024   Presented by: Aaron Fischer, Ph.D., Professor, Region 8 PTTC Evaluator, University of Utah   The presenter will review challenges facing schools as well as provide an overview of existing interventions for schools. The presenter will also provide an overview of current research regarding vaping interventions in school settings. After this webinar, participants will be able to: - Develop effective strategies for resisting peer pressure and making informed choices: Participants will learn practical techniques for resisting peer pressure to vape, including assertive communication, refusal skills, and identifying supportive peer groups. They will also gain insight into the importance of making informed decisions about their health and well-being. - Explore comprehensive school-based prevention approaches: Participants will explore the components of comprehensive school-based prevention programs aimed at addressing vaping among students. This includes understanding the role of education, policy development, enforcement, and community involvement in creating a supportive environment that discourages vaping. - Identify resources and support systems available for vaping prevention: Participants will become familiar with resources and support systems available within their school and community to prevent vaping. This includes school counselors, health educators, cessation programs, and peer support groups. They will learn how to access these resources and utilize them effectively to promote a vape-free environment.   Webinar Resource: PowerPoint slides LINK Webinar Recording LINK 

3-Part Webinar Series: An Update on Adolescent Vaping Prevention: Prevalence, Adverse Behavioral Health Effects, and Prevention Practices Series Information    Part 2: Vaping and Adolescent Behavioral Health: Understanding the Relationship Between the Two February 27, 2024   Presented by: Dr. Michael Chaiton, Senior Scientist, Center for Addiction and Mental Health (CAMH) Institute for Mental Health Policy Research; Director of Research, Ontario Tobacco Research Unit; Associate Professor affiliated with the Dalla Lana School of Public Health, Institute for Medical Sciences, University of Toronto.   The presenter will explore the evidence behind the relationship between nicotine and behavioral health. Nicotine use is strongly correlated with behavioral health conditions such as depression, among both adults and adolescents. Participants will gain an understanding of the link between vaping and adolescent behavioral health. After this webinar, participants will be able to: Understand the relationship between nicotine (including vaping) and adolescent behavioral health Identify the reasons why individuals with mental health conditions have higher rates of nicotine smoking (nicotine as self-medication, nicotine as cause of mental health issues, or whether there is a social common cause) Understand that quitting nicotine or preventing its initiation can improve mental health in adolescents   Webinar Resource: PowerPoint slides LINK Webinar Recording LINK 

3-Part Webinar Series: An Update on Adolescent Vaping Prevention: Prevalence, Adverse Behavioral Health Effects, and Prevention Practices Series Information    Part 1: Adolescent Vaping: Prevalence, Why, and What? February 13, 2024   Presented by: Jason Burrow-Sanchez, Ph.D., Professor, Region 8 PTTC Director, University of Utah   The presenter will review current adolescent prevalence for vaping, what they are vaping, and potential reasons why they are vaping. Presentation will also include relevant information on risk/protective factors and adolescent brain development in the context of vaping.   After this webinar, participants will be able to: Identify current prevalence rates for adolescent vaping Learn what adolescents are currently vaping such as nicotine, cannabis, and popular flavors Identify potential reasons adolescents are vaping based on the research literature   Webinar Resource: PowerPoint slides LINK Webinar Recording LINK   

Mountain Plains PTTC is pleased to offer a new infographic based on new research on risk and protective factors for the three most commonly used substances among adolescents.

This product is developed by Steve Otero under the 2022-2023 Mountain Plains Prevention Technology Transfer Center (PTTC) Fellowship Program.

This product is developed by Morgan Neavill, M.S. under the 2022-2023 Mountain Plains Prevention Technology Transfer Center (PTTC) 2022-23 Fellowship Program. Are you interested in advocating for the health and wellbeing of Montanans, but not sure where to begin? This toolkit will give you an overview of what it means to advocate on the issue of marijuana, and how to do so effectively. Montana Alliance of Prevention Website

This product is developed by Cheyenne Chee under the 2022-2023 Mountain Plains Prevention Technology Transfer Center (PTTC) Fellowship Program. This toolkit is designed to provide Native American parents/ guardians with valuable resources and information to prevent cannabis use among youth. By utilizing the PTTC Network and Gray Matters campaign as primary resources, this toolkit aims to empower parents/guardians in promoting healthy choices and supporting their children's well-being. Additional relevant resources are also included to enhance the effectiveness of prevention efforts. 

<p>&nbsp;</p> <p><iframe allow="autoplay; fullscreen; picture-in-picture" allowfullscreen="" frameborder="0" height="338" src="https://player.vimeo.com/video/853191519?h=ec1e90597e&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479 " width="600"></iframe></p> <h3>&nbsp;</h3> <h2><span class="text-green"><strong>Media in Prevention: A three-part webinar series</strong></span></h2> <h3><span class="text-plum"><strong>Webinar 3: Using Media in Substance Misuse Prevention</strong></span></h3> <p><strong>August 1, 2023</strong></p> <p>&nbsp;</p> <h4><span class="text-blue"><strong>Series Description</strong></span></h4> <p>Effectively using social media platforms and being media literate is critically important in a digital age. Improving prevention practitioners’ media literacy and their use of social media platforms can enhance communication with key audiences and result in more effective prevention efforts. This three-part webinar series aims to do this by helping participants better understand core concepts such as media literacy, social media strategies, and the role of advertising in substance use, and develop skills to think critically about social media, its’ messages, and its role in prevention.</p> <h4>&nbsp;</h4> <h4><span class="text-blue"><strong>Webinar Description</strong></span></h4> <p>Social media posts and traditional advertising about alcohol are common, and as more states legalize non-medical use of cannabis, cannabis marketing is also increasing. Many brand-generated posts and advertisements use appeals that underage individuals find interesting and attractive. In this session, we will discuss alcohol and cannabis marketing on social media and their association with outcomes related to substance use among adolescents and young adults. &nbsp;&nbsp;</p> <h4>&nbsp;</h4> <h4><span class="text-blue"><strong>Objectives</strong></span></h4> <p>In this webinar, participants will:</p> <ul> <li>Describe how advertising and social media are associated with alcohol and cannabis use.&nbsp;</li> <li>Understand the social media landscape as it relates to alcohol and cannabis.&nbsp;</li> <li>Consider the role media may play in prevention efforts related to substance misuse.&nbsp;</li> </ul> <p>&nbsp;</p> <h4><span class="text-blue"><strong>Webinar Recording and Slides</strong></span></h4> <ul> <li><a href="https://vimeo.com/853191519/ec1e90597e?share=copy" target="_blank" title="Download the Recoding for Using Media in Substance Misuse Prevention, here.">Media in Prevention Webinar 3: Using Media in Substance Misuse Prevention Recording</a></li> <li><a href="https://pttcnetwork.org/sites/pttc/files/2023-08/R9PTTC_Hust%20and%20Willoughby_v2_7.25.2023_bw.pdf" target="_blank" title="Download the Media in Prevention Series Webinar 3: Using Media in Substance Misuse Prevention slide deck, here.">Media in Prevention Webinar 3: Using Media in Substance Misuse Prevention Slide Deck (PDF)</a></li> </ul> <p>&nbsp;</p> <h4><span class="text-blue"><strong>Additional Resources</strong></span></h4> <ul> <li><a href="https://labs.wsu.edu/mac/" target="_blank" title="Navigate to the WSU Mac Lab, here">WSU&nbsp;MAC (Media, Adolescents and Cannabis) Lab</a></li> <li><a href="https://online.wsu.edu/online-degrees/certificates/health-communication-and-promotion-graduate-certificate/" target="_blank" title="Visit the WSU Online School to learn about the Health Communication &amp; Promotion Certificate program, here.">WSU Online Program: Murrow Health Communication and Promotion certificate program</a></li> </ul> <h4>&nbsp;</h4> <h4><span class="text-blue"><strong>Research Publications</strong></span></h4> <ul> <li><a href="https://psycnet.apa.org/record/2023-65877-001" target="_blank" title="Open the Research Paper, here">APA PsycNet: Examining science and media literacy health communication messages to reduce intentions to use cannabis while pregnant.</a></li> <li><a href="https://methods.sagepub.com/case/online-mixed-methods-developing-narrative-health-communication-messages" target="_blank" title="Read the Research Paper, An Online Mixed-Methods Approach to Developing Narrative Health Communication Messages">Sage Research Methods: An Online Mixed-Methods Approach to Developing Narrative Health Communication Messages</a></li> <li><a href="https://www.tandfonline.com/doi/full/10.1080/10810730.2017.1343877?journalCode=uhcm20" target="_blank" title="Read the Research Article, The Entertainment-Education Strategy in Sexual Assault Prevention: A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting, here.">Taylor &amp; Francis Online:&nbsp;</a><a href="https://www.tandfonline.com/doi/abs/10.1080/10810730.2017.1343877?journalCode=uhcm20" target="_blank">The Entertainment-Education Strategy in Sexual Assault Prevention: &nbsp;A Comparison of Theoretical Foundations and a Test of Effectiveness in a College Campus Setting.</a></li> <li><a href="https://www.sciencedirect.com/science/article/pii/S0747563217306040" target="_blank" title="Read the Research Article, Do pictures help tell the story? An experimental test of narrative and emojis in a health text message intervention, here.">Science Direct:&nbsp;Do pictures help tell the story? An experimental test of narrative and emojis in a health text message intervention</a></li> </ul> <p>​​​​​​</p> <h4><span class="text-blue"><strong>Presenters</strong></span></h4> <p><strong>Stacey J. T. Hust, PhD,&nbsp;</strong>Associate Dean of Faculty Affairs and Operations, Professor at The Edward R. Murrow College of Communication at Washington State University. Stacey is a health communication researcher whose work identifies effective health communication messaging that can be used to reduce substance misuse and sexual violence among young people.&nbsp;</p> <p><strong>Jessica Fitts Willoughby, PhD</strong>, Associate professor at the Edward R. Murrow College of Communication at Washington State University.&nbsp;&nbsp;Jessica is a health communication researcher whose work focuses on how media, including digital media, can be used for health promotion, especially among adolescents and young adults.</p> <h4>&nbsp;</h4> <h4><span class="text-blue"><strong>Questions</strong></span></h4> <p>Contact&nbsp;Britany Wiele (<a href="mailto:[email protected]" target="_blank" title="Email Britany Wiele">[email protected]</a>) if you have additional questions about the content related to this webinar.</p>

Media in Prevention: A three-part webinar series Webinar 2: Media Literacy as a Practical and Transferrable Skill  July 11, 2023   Series Description Effectively using social media platforms and being media literate is critically important in a digital age. Improving prevention practitioners’ media literacy and their use of social media platforms can enhance communication with key audiences and result in more effective prevention efforts. This three-part webinar series aims to do this by helping participants better understand core concepts such as media literacy, social media strategies, and the role of advertising in substance use, and develop skills to think critically about social media, its’ messages, and its role in prevention. Webinar Description Digital environments are overloaded with information coming from many directions, and this can be difficult to navigate.  In a time of mis and disinformation, it is important to learn for ourselves and to help others how to verify credible sources of information. Media literacy education offers a set of skills to critically think about the source and content of the messages we consume.  In this webinar, we will discuss ways to become more media literate using questions, lateral reading, and recognizing signs of misinformation. This will involve practice activities, Q&A, and small group discussions to best explore this relevant topic. Objectives In this webinar, participants will explore understanding the skills required to actively inquire and critically think about messages we receive and create.  These skills include: Verifying sources of information to find and use credible sources. Lateral reading of content across multiple sources. Key questions to ask to evaluate information in media.   Webinar Recording and Slides Media in Prevention Webinar 2: Media Literacy as a Practical and Transferrable Recording Media in Prevention Webinar 2: Media Literacy as a Practical and Transferrable slide deck (PDF)   Additional Resources   NAMLE - Key Questions to Ask When Analyzing Media Messages Infographic - How to Recognize Misinformation Static Media Bias Chart | Ad Fontes Media Crash Course Media Literacy Preview - YouTube Media Literacy Resources-PTTC Presenter Shawn Domgaard is a 5th year PhD student (ABD, all but dissertation) at Washington State University, received a Master’s of Arts degree from Southern Utah University in Professional Communication. Shawn is happily married to his lovely wife Rachel, and they have three children.  He is originally from a small farm in northeastern Utah and loves to hike, draw, and play with his kids.  His goal in life is to help other people make evidence-based decisions that make their life better. Questions Contact Britany Wiele ([email protected]) if you have additional questions about the content related to this webinar.

  Use the attached fillable PDF to help develop your "why" and think of ways you can share it.     

The Advanced Ethics for Prevention Professionals course provide participants opportunities to:  Refresh their understanding of the six principles of the Prevention Code of Ethics Explore ethical issues related to prevention topics Practice applying the Prevention Code of Ethics to real-life situations using an ethical decision-making process   Who should take this course?  The course was designed for experienced prevention professionals who have previously completed a foundational prevention ethics course. If you have not yet completed a foundational prevention ethics course, it is recommended that you complete the free, 6-hour, moderated Ethics in Prevention Foundations course OR the 3-hour, self-paced Ethics in Prevention Foundations course located on HealtheKnowledge (HEK).   The course includes: Introduction Module 1: A review of the Six Principles of the Prevention Code of Ethics Module 2: Ethical Decision-Making Process Module 3: Applying the Prevention Code of Ethics and the Ethical Decision-Making Process in Real-World Situations     Create a FREE HealtheKnowledge.org account to access this course 24/7. Click below to get started: Create Account and Start Course Now or Later Complete the course at your own pace!   A certificate for one (2) contact hours (CEHs) is available upon completion. *See our Continuing Education page for more information   This eLearning course was developed by the Mountain Plains PTTC.

3-Part Webinar Series: Improving Workforce Retention in the Substance Misuse Prevention Field Series Information    Part 3: The Soul of Prevention - Identifying and Communicating the Spirit of Your Work June 1, 2023    Presented by: Jason Anderson, Senior Trainer @ The Montana Institute   The challenges that prevention professionals face can take their toll. Let’s sit down for a minute and gather ourselves. In this workshop, participants will be given the opportunity to reconnect to the underlying spirit of their work and discuss the impact of communicating who they are.   After this webinar, participants will be able to: Define and understand the Science of the Positive and the Cycle of Transformation. Discover the important distinction between honoring concerns vs. negativity. Rediscover and reinforce the rewards of prevention work.     Webinar Resource: PowerPoint slides LINK Webinar Recording NO LONGER AVAILBLE Your WHY Matters (Fillable PDF) LINK #MyPreventionStory Fill-It-In Activity LINK  

3-Part Webinar Series: Improving Workforce Retention in the Substance Misuse Prevention Field  Series Information    Part 2: What Makes Them Stay? Help Write the Playbook for Prevention Workforce Retention May 25, 2023    Presented by: Jamie Comstock & Robin Carr @ Info Inspired, LLC   In this peer sharing session we’ll present a series of guided questions and facilitate a discussion to learn more about your ideas/thoughts concerning retention of prevention specialists with the goal of developing strategies to attract and keep a diverse, vibrant, strong and experienced workforce. This session is appropriate for the continuum of prevention professionals, ranging from new staff to seasoned supervisors. The discussion is designed to uncover needs of new employees in the field and strategies employed by experienced (and successful) supervisors - with the goal of supporting all in the prevention workforce.   Webinar Resource: PowerPoint slides LINK Retention Themes and Strategies Document LINK Webinar Recording LINK  

3-Part Webinar Series: Improving Workforce Retention in the Substance Misuse Prevention Field Series Information    Part 1: Prevention Career Roadmap May 18, 2023   Presented by: Erin Burnett (she/her), Co-Director @ New England PTTC, Senior Training & Technical Assistance Coordinator @  AdCare Educational Institute of Maine, and Chair @ Maine Prevention Certification Board   This webinar will provide an overview of the resources developed by the New England PTTC for the new and mid-level prevention specialist to aid them in their professional development and career growth in the substance misuse prevention field. After this webinar, participants will be able to: Identify the universal developmental training needs of the substance misuse prevention workforce. Determine where they are at on the Prevention Specialist career lattice and where they might be headed depending on their professional development goals. Establish their professional development goals for their career in the substance misuse prevention field. Learn about the importance of Prevention Specialist certification and the requirements for certification in their state.   Webinar Resource: PowerPoint slides with links to resources LINK Webinar Recording LINK  Professional Development Grid Fillable LINK

The Mountain Plains PTTC developed the following infographic to help prevention professionals, healthcare providers, educators, and parents understand the importance of sleep during adolescence. Sufficient sleep during adolescence is prevention.   

This 3-minute video describes the effects of the most commonly used substances (E-Cigarettes, Cannabis, & Alcohol) on the developing teen body.   Share this video on your Social Media or embed it in your presentations as a supplemental resource.    Click "View Resource" to go to the video.    For more information, contact us: [email protected] 

This 2-minute video describes the effects of substances on the developing teen brain. The brain is a complex organ and doesn’t fully develop until a person’s mid 20s. Substances affect the brain and can cause developmental issues.   Share this video on your Social Media or embed it in your presentations as a supplemental resource. Click "Download" to view and download the video. OR Click here to view the video on YouTube (Where you can share, embed, etc.) View   View body video: Effects of Substances on the Teen Body   For more information, contact us: [email protected]

  The Using Adolescent Development to Inform Prevention Practice: Brain and Behavior provides participants with a review of adolescent development's major social and biological factors and implications for ways to approach substance use prevention/intervention. Objectives: Describe prevalence rates for adolescent substance use in Region 8, including the most frequently used substances. Explain social and biological (brain development) factors of adolescent development in relation to substance use. Analyze the relationship between developmental factors and prevention/intervention of substance use.   Create a FREE HealtheKnowledge.org account to access this course 24/7. Click below to get started: Create Account and Start Course Now or Later Complete the course at your own pace!   A certificate for one (1) contact hours (CEHs) is available upon completion. *See our Continuing Education page for more information   This e-learning course was developed by the Mountain Plains PTTC. Adolescent Development Resources:  Effects of Substances on the Teen Brain (2 minute shareable video)    

Three-Part Cannabis Webinar Series Prevention Professionals located in HHS Region 8 - Mountain Plains PTTC (CO, MT, ND, SD, UT, WY), are invited to attend this no-cost, three-part training series on cannabis. Hear from experts about lessons learned with regards to cannabis legalization in their states; Gain a better understanding of the changing marketing messages created by the cannabis industry and what to do about it; As well as learn about various strategies to prevent cannabis use among youth. Part 3: Recent Science on Cannabis and a Changing Legal Climate: Opportunities for Prevention and Public Health Messaging June 14, 2022  Presented by: Dr. Jason Kilmer, Associate Professor in Psychiatry and Behavioral Sciences at the University of Washington (UW) As states consider medical cannabis or outright legalization of cannabis for non-medical purposes, it is important to also consider prevention and public health needs. In this web-based presentation, we will consider changes in potency/concentration seen in states with medical or non-medical cannabis, what the science says about these products, and what this means (particularly for prevention with youth). We will consider environmental, public health, and prevention efforts that can be part of a mix of strategies to prevent cannabis use among youth. Participants will: Identify a screening measure for Cannabis Use Disorder. Describe at least two (2) risks/outcome associated with cannabis use. Identify at least one prevention or public health approach/opportunity for use in their community.   Webinar Recording & Resources: Recording Presentation Slides Resources  

Three-Part Cannabis Webinar Series Prevention Professionals located in HHS Region 8 - Mountain Plains PTTC (CO, MT, ND, SD, UT, WY), are invited to attend this no-cost, three-part training series on cannabis. Hear from experts about lessons learned with regards to cannabis legalization in their states; Gain a better understanding of the changing marketing messages created by the cannabis industry and what to do about it; As well as learn about various strategies to prevent cannabis use among youth.   Part 2: Cannabis: New Conversations for Changing Times June 7, 2022 Presented by Jamie Comstock & Robin Carr, Info Inspired, LLC During this training, preventionists will be called to shift their approach in response to the changing cannabis policy and industry landscape. The times have changed, and so must our conversations in the community. An overview of marketing trends will be provided, which have moved far beyond selling a “high”, to selling a lifestyle, a path to natural health and wellness, and any mood/experience/delivery method of the consumer’s choosing. Further, the importance of staying informed about marketing trends and some strategies for doing so, will be highlighted. Additionally, a framework for selecting messages/materials available for the prevention field will be offered. Preventionists have moved from the need to be content creators, and now must be expert curators. Lastly, an emphasis will be placed on audience analysis and editing, too! The goal is for participants to build confidence and skills for more effective conversations about cannabis. Participants will: Describe the current cannabis landscape and industry marketing trends. Identify prevention strategies for a variety of cannabis regulatory frameworks. Formulate messages that resonate with a range of audiences. Formulate content from available tools and resources for the prevention field.     Webinar Recording & Resources: Recording Presentation Slides Resources  

Three-Part Cannabis Webinar Series Prevention Professionals located in HHS Region 8 - Mountain Plains PTTC (CO, MT, ND, SD, UT, WY), are invited to attend this no-cost, three-part training series on cannabis. Hear from experts about lessons learned with regards to cannabis legalization in their states; Gain a better understanding of the changing marketing messages created by the cannabis industry and what to do about it; As well as learn about various strategies to prevent cannabis use among youth. Part 1: Considerations for Cannabis Legalization in Your State May 31, 2022  Presented by: Ali Maffey, MSW, Colorado Retail Marijuana Education Program, Colorado Department of Public Health and Environment Ali Maffey, MSW, has led the Retail Marijuana Education Program in Colorado since its founding in 2014 in which she leads the public health response to youth prevention and adult education for adult use of cannabis. As the first state in the nation to open adult-use cannabis retail stores, Colorado was on the forefront of creating a public health response to this emerging market. The state had numerous successes along with many challenges in navigating this response, and this session will provide an opportunity to discuss what other states can learn from Colorado's response to formulate their own prevention and education programs. Participants will: Identify the type of cannabis legalization and current cannabis prevalence rates in Region 8 states (CO, MT, ND, SD, UT, WY). Describe how to identify leading public health considerations, with legalization, based on data. Identify lessons learned from Colorado shifting from a medical marijuana state to legalized adult use. Describe Colorado's successes and challenges through those lessons learned.   Webinar Recording & Resources: Recording Presentation Slides Resources  

Using Adolescent Development to Inform Prevention Practice: Brain and Behavior April 27, 2022  Presented by: Dr. Jason Burrow-Sánchez Participants will review major social and biological factors of adolescent development and implications for ways to approach substance use prevention/intervention. Objectives Include: Describe prevalence rates for adolescent substance use in Region 8 including the most frequently used substances. Explain social and biological (brain development) factors of adolescent development in relation to substance use. Analyze the relation between developmental factors and prevention/intervention of substance use.   Webinar Recording & Resources: Recording Presentation Slides Effects of Substances on the Teen Brain (2 Minute Video Resource)  

  Social Norms 3-Part Series: Using the Science of the Positive to Increase Your Community Impact Webinar 3: Applying Science of the Positive in Strategic Communications September 20, 2021 Presented by Sara Thompson, PCN Communications Expert @ The Montana Institute Full Bio This webinar will help prevention practitioners improve communications around substance misuse prevention in their communities with the Science of the Positive, a framework that promotes protective factors, increases healthy norms, and positively transforms community cultures. This webinar will provide attendees with new communication skills that can be used immediately to harness positivity and hope in their work and messaging. Participants will: Describe the qualities of communications that use the Science of the Positive Cycle of Transformation Demonstrate how to integrate hope and concern into strategic communications List the Seven Core Principles as a new way of framing community action   Webinar 3 Recording & Resources:  Recorded Webinar Presentation Slides Video from the Red Lake Nation   Science of the Positive Key Articles and Resources:  The following are additional materials to learn more about the Science of the Positive framework as expressed through the Positive Community Norms framework - evolving from social norms marketing - as a communications strategy. There is also information about the HOPE (Healthy Outcomes from Positive Experiences) Framework. Downloadable Articles: Reduction of Youth Monthly Alcohol Use Using the Positive Community Norms Approach, (Research Article). The Montana Institute, April 2020. Positive Childhood Experiences and Adult Mental and Relational Health in a Statewide Sample, (Research Article). The Montana Institute, September 2019.  Youth Misperceptions of Peer Substance Use Norms: A Hidden Risk Factor in State and Community Prevention, (Research Article). The Montana Institute, March 2013.  Effectiveness of Social norms media marketing in reducing drinking and driving: A statewide campaign, (Research article). The Montana Institute, 2010 Engaging Men as Social Justice Allies in Ending Violence Against Women: Evidence for a Social Norms Approach, (Research Article). The Montana Institute, March 2010.    Other Resources:  Linkenbach J. Health entrepreneurism. In: Anderson DS, Milgram GG, eds. Sourcebook 2001 promising practices: campus alcohol strategies. Fairfax, VA: George Mason University, 2001:157. Linkenbach JW. Social norms. In: Kotler P, Roberto N, Lee N, eds. Social marketing: improving the quality of life. 2nd ed. Thousand Oaks, CA: Sage Publication, Inc, 2002:173. Linkenbach JW. Marketing highlight: drinking and driving. In: Kotler P, Roberto N, Lee N, eds. Social marketing: improving the quality of life. 2nd ed. Thousand Oaks, CA: Sage Publication, Inc., 2002:162-166. Linkenbach J. The Montana Model: development and overview of a seven-step process for implementing macro-level social norms campaigns. In: Perkins HW,   ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:182-205.  Linkenbach J, Perkins HW. Misperceptions of peer alcohol norms in a statewide survey of young adults. In: Perkins HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:173-181. Linkenbach J, Perkins HW. MOST of us are tobacco-free: an eight-month social norms campaign reducing youth initiation of smoking in Montana. In: Perkins HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:224-234. Linkenbach J, Perkins HW, DeJong W. Parents’ perceptions of parenting norms: Using the social norms approach to reinforce effective parenting. In: Perkins, HW, ed. The social norms approach to preventing school and college age substance abuse: a handbook for educators, counselors, and clinicians. San Francisco, CA: Jossey-Bass, 2003:247-258. Linkenbach, JW. Perceptions, policies and social norms: transforming alcohol cultures over the next 100 years. In: Jurkiewicz CL, Painter MJ, eds. Social and economic control of alcohol: the 21st amendment in the 21st century. New York, NY: CRC Press, 2008:139-157. Austin CG, Linkenbach J, Keller S, Otto J. Using social media to cultivate positive community norms. In: Li EY, Loh S, Evans C, Lorenzi F, eds. Organizations and social networking: utilizing social CRM to engage consumers.  Hershey, PA: Business Science Reference–ICI Global, 2013:16-39. Otto J, Ward N, Swinford S, Linkenbach J. Engaging worksite bystanders to reduce risky driving. In: Smiley A, ed. Transportation research part f: traffic psychology and behavior, (Vol. 26, Part B). Tucson, AZ: Lawyers & Judges Publishing Company, Inc., 2014, September:370-378.   Linkenbach JW, Klika JB, Jones J, Roche V. Preventing child maltreatment through the positive community norms framework. In: Alexander R, ed. Research and practices in child maltreatment prevention: societal, organizational and international approaches (Vol. 2). St. Louis, MI: STM Learning, Inc., 2017:3-15.  Linkenbach J. The seven-step Montana model of positive community norms communications. In: Anderson DS, Miller RE, eds. Health and safety communication: a practical guide forward. London, England: Routledge Publishers, 2019: 87-88. Linkenbach J. The science of the positive—cycle of transformation. In: Anderson DS, Miller RE, eds. Health and safety communication: a practical guide forward. London, England: Routledge Publishers, 2019:90-91.     Webinar 1: An Introduction to the Science of the Positive - Recording & Resources Webinar 2: Introduction to Positive Community Norms - Recording & Resources Social Norms Webinar Series Information  

Social Norms 3-Part Series: Using the Science of the Positive to Increase Your Community Impact Webinar 2: Introduction to Positive Community Norms August 16, 2021  Learn the essential seven steps for planning, building, and evaluating a Positive Community Norms intervention. Participants will be provided seven 10-minute videos to watch as "homework" before attending this 90-minute interactive discussion that will provide plenty of time for real time questions and answers.  Participants will: Identify the Seven Steps of the Montana Model of Positive Community Norms Communication Discuss how misperceptions influence attitudes and behaviors Explain how the Positive Community Norms approach corrects misperceptions to impact behavior and increase health   Presented by Sara Thompson, PCN Communications Expert @ The Montana Institute Full Bio   Recorded Webinar Presentation Slides   Videos on how to use the Positive Community Norms Approach in communications: Overview of the 7 Step Model for PCN Communications Step 1: Planning and Environmental Advocacy Step 2: Baseline Data Step 3: Message Development Step 4: Communication Planning Step 5: Pilot Testing and Refining Step 6: Implementation Step 7: Evaluation   Full series information Webinar 1: An Introduction to the Science of the Positive - Recording & Resources Webinar 3: Applying the Science of the Positive to Strategic Communications - Recording & Resources